Buy • Sell • Trade — East Village, NYC
Rolex, Omega, Cartier, Tudor, Patek Philippe, Audemars Piguet, and vintage sport watches. Walk into 39 Avenue A — no appointment, same-day cash, authenticated in store. Buying a watch or selling one you've outgrown, we quote it straight.
We buy and sell a focused range of luxury and vintage sport watches in NYC. We know these brands and references well — which means you get a real market price, not a guess. Here's exactly what we handle.
Rolex is the most traded luxury watch in the world — and the brand we see most at our counter. We buy and sell Submariner, Datejust, GMT-Master II, Daytona, Explorer, Yacht-Master, and more. Walk in with yours and we'll make you an offer on the spot.
Rolex pricing comes down to reference, condition, and completeness. Here's what we evaluate:
Omega has one of the strongest resale markets outside of Rolex. We buy and sell Speedmaster, Seamaster, Constellation, and De Ville — from modern references to well-kept vintage pieces.
The Speedmaster Professional and Seamaster Diver 300M are two of the most common Omegas we see. For Speedmasters, we check the movement (caliber 1861 vs 3861), bezel insert condition, and whether it's a full set. For Seamasters, ceramic vs aluminum bezel, bracelet vs rubber, and service history all factor in. Bring everything you have.
Cartier sits at the intersection of jewelry and horology — and the resale market reflects that. We buy and sell Santos, Tank, Ballon Bleu, Panthère, and other Cartier watch lines in steel, two-tone, and precious metal.
Cartier watches are evaluated on case and bracelet condition, crystal clarity, movement function, and originality of dial and hands. Precious metal Cartier pieces — gold Santos, gold Tank — command strong offers. Box and papers add value, especially on newer models. Text us photos of the case back and clasp code if you're unsure of the exact reference.
Tudor has exploded in the secondary market — Black Bay, Pelagos, and Ranger references hold value well and move fast. We buy and sell Tudor watches for customers who want Rolex-level build quality at a different price point.
Black Bay 58 and GMT references are the most actively traded Tudors right now. We look at bezel insert condition, bracelet vs fabric strap, full-set completeness, and whether it's an ETA or in-house movement generation. Vintage Tudor Submariners and "Snowflake" dials are evaluated separately — bring them in and we'll assess authenticity and condition in person.
Patek Philippe is the pinnacle of watch collecting. We buy and sell Nautilus, Aquanaut, Calatrava, and selected complications — always with careful in-store authentication and market-accurate pricing.
Patek Philippe transactions require thorough authentication — dial, case, movement, extract or certificate of origin, and provenance where available. We recommend texting photos and reference numbers before visiting so we can confirm interest and prepare for your appointment. Box and papers are strongly preferred on modern Patek references.
Audemars Piguet — especially the Royal Oak — is one of the most in-demand luxury watch lines in NYC. We buy and sell Royal Oak, Royal Oak Offshore, and Code 11.59 references in steel, gold, and two-tone.
We inspect tapisserie dial condition, bracelet screw tightness and stretch, case sharpness, and movement service history. Full sets with AP warranty card and box command premium pricing. For Offshore and vintage references, we evaluate each piece individually — text photos of the dial, case back, and clasp to 917-608-8939 for a preliminary assessment.
Beyond the big Swiss houses, we buy and sell vintage and neo-vintage sport watches from brands that collectors actively hunt — Heuer, Breitling, Zenith, TAG Heuer, and classic dive chronographs from the 1960s through the 2000s.
Vintage pieces are evaluated on originality — dial, hands, bezel, crown, and movement should match the era. Repainted dials, aftermarket parts, and incorrect bezels affect value significantly. We prefer running movements but will evaluate non-running vintage watches on a case-by-case basis. Service history and provenance help. Bring the watch as-is — don't polish it before coming in.
Watches from the 1990s and 2000s — sometimes called neo-vintage — are having a moment. Limited editions, discontinued references, and "halo" models from major brands often qualify even if they're not from the traditional vintage era. Text us the reference and era and we'll tell you if it's in our wheelhouse.
Quick answers about buying and selling luxury watches in NYC. Tap any question to expand.
No — but they help. A full set (box, papers, warranty card, tags) typically adds 10–20% to the offer depending on the brand and reference. Watches without box or papers still qualify. We buy loose watches every day.
We inspect the case, dial, hands, movement, serial numbers, bracelet, clasp, and overall build quality at the counter in front of you. For high-value pieces — Rolex, Patek, AP — we verify reference numbers, date codes, and known counterfeit tells. If we have any doubt, we won't make an offer.
Sometimes — it depends on the brand, reference, and what's wrong. A Rolex Submariner that needs a service is very different from a quartz fashion watch that stopped. Text us photos and describe the issue at 917-608-8939 and we'll tell you if it's worth bringing in before you make the trip.
Same day. Once we inspect the watch, agree on a price, and verify your ID, you walk out with cash. No waiting period, no consignment unless you specifically ask for it. The whole process usually takes 15–30 minutes depending on the watch.
Yes — our inventory rotates constantly as watches come in from sellers. Walk in to see what's on hand, or text us what you're looking for (brand, reference, budget) and we'll let you know if we have it or expect one soon.
Every watch we sell goes through the same authentication process as watches we buy. We don't put a watch on the floor unless we're confident in what it is. Ask us to walk you through the inspection — we're happy to show you what we checked.
Pre-owned watches are sold as-is with a description of condition at time of sale. If a watch has recent service records, we'll share those. For specific warranty questions on a piece you're interested in, ask in store — we'll be straight about what's covered and what isn't.
Rolex, Omega, Cartier, Tudor, Patek Philippe, Audemars Piguet, and selected vintage sport watches from Heuer, Breitling, Zenith, and similar brands. If you're unsure whether your watch qualifies, text us a photo — we'll tell you straight.
New York State law requires all secondhand dealers to record seller information for every transaction. A government-issued photo ID — driver's license, state ID, or passport — is required. It protects both sides and is standard across licensed NYC buyers.
We check recent secondary market sales, current retail and grey-market pricing, and the specific condition of your watch from our inspection. We'll explain the number. If you think we're off, show us comparable sales and we'll talk it through.
Yes — trade-ins are welcome. We'll appraise your watch and apply the value toward something in our inventory. You pay the difference in cash or card. It's the same inspection process as a straight sale, just applied as credit instead of cash out.
Online platforms might net you slightly more on a perfect full-set piece — but you wait weeks, pay seller fees, deal with buyers and returns, and risk shipping a high-value watch. With us: walk in, get authenticated, walk out with cash same day. No fees, no strangers, no shipping insurance headaches.
No problem — you never have to sell. The evaluation is free and no-obligation. Take your watch and go. Come back another day and we'll make a fresh offer based on current market conditions.
No — especially on vintage pieces. Over-polishing removes metal from the case and hurts value with collectors. Bring the watch as-is. Light wear and honest patina are normal and expected. We'll assess actual condition, not how shiny it looks after a quick polish.